Pioneer Intelligence leverages data to benchmark marketing performance of consumer-facing cannabis brands. Our recently launched scorecards are designed to help industry stakeholders improve decision making by presenting actionable data across three pillars: social media, earned media, and web-related activities. Scorecards are published weekly for each of the more than 550 brands in our active brand pool and are available in Basic, Plus, and Premium formats.



Reflects annual subscription

2 Page Report
Pillar Data
Heat Scoring
1 Metric Historical



Reflects annual subscription

8 Page Report
Pillar & Sub Pillar Data
Heat Scoring
4 Metric Historicals



Reflects annual subscription

16 Page Report
Pillar & Sub Pillar Data
Heat & Strength Scoring
8 Metric Historicals

Scorecards are product and state-specific, showing performance trends over time and against different subsets of competitors. For example, if a brand sells concentrates, vapor pens, and edibles in Michigan and Oklahoma, then a Pioneer customer can choose the product form and state to see in a report. These selections do not change a brand’s scores; they simply designate comparative segments. Scorecards are available as one-offs or through an annual subscription. The above pricing reflects the highly discounted subscription fee.

Pioneer Intelligence scorecards support a number of industry verticals including brand operators, retail dispensaries, marketing service providers, and investors. We’re fired up to take this first step and look forward to iterating our product to support evolving industry needs. For further information, including subscription details, please send an email to: [email protected]