Today, we are leveraging a robust data set and marketing expertise to present the Pioneer Index. This weekly ranking compares the effectiveness of brand marketing activities for U.S.-based cannabis companies selling products with at least 0.3% THC. The cannabis industry is dynamic and disparate. The Pioneer Index aims to create an accessible and unifying benchmark that can be of good utility to interested stakeholders.
As a company, we are eyeing expansion on two fronts. First, we will produce tailored, in-depth scorecard reports showcasing the marketing performance of individual brands. Second, through published content, we plan to share insights and trends and highlight some of the amazing work, both tactical and creative, coming out of our industry.
Stay tuned. It should be fun…